Say goodbye to brassy, yellow, and dry hair and hello to platinum shine with KinKind’s My PLATINUM touch! purple shampoo bar. A purple shampoo for maintaining for your blonde, white, silver, bleached or highlighted hair.

The bar is made using a gentle cleanser and naturally derived ingredients to give extra hydration and moisture to dry, naturally blonde, bleached or silver hair.

This purple shampoo has a floral fragrance of peonies to leave your hair not only looking fabulous, but smelling it too!

This vegan purple shampoo bar works to gradually neutralise brassy tones in your blonde/grey hair. It’s perfect to use as your daily purple shampoo in between a weekly or bi-weekly intensive purple wash.

Each palm-sized bar lasts up to 50 washes, saving approximately 2 (250ml) plastic bottles of liquid shampoo.

How to use

Wet the bar and rub it in your hands to create a lather. Alternatively, you can circle the bar directly onto your hair. Ensure the lather is distributed through your hair thoroughly, and then rinse out (as you would with liquid shampoo).


Sodium Coco-Sulfate, Pentylene Glycol, Aqua, Parfum, Limonene, Linalool, Citronellol, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Geraniol, CI 60730.



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